In the end, the design was sufficient for its goal — to engage the audience and ignite their curiosity about the season offerings. It was visually cohesive and thematically on point.
However, this process points to the dissatisfaction inherent in the task of graphic design — one’s vision can never be realized, and indeed is often bastardized to an extent that one wishes elements of it were not involved at all. As an artist, it’s an interesting perspective, differing from personal creative endeavors, in the sense that there is a commercial and transactional purpose for the work. From a graphic design standpoint, any emotive quality is just an added bonus to the expectation of a sale.
